​ashley.otr
video ads
i create short-form promotional videos that are built for engagement. using adobe premiere pro, after effects, and platform-native tools, i edit videos tailored for instagram, tiktok, and reels, focusing on motion-driven storytelling, music sync, and bold visuals. these ads are often used to promote events, recruitment, esports matches, and campus campaigns, blending quick cuts, strong pacing, and branded graphics to grab attention fast and deliver a clear message.
a dynamic promotional video for usc’s marvel rivals tournament, highlighting fresno state’s participation. the video used a mix of after effects animation, voiceover from a current player, and gameplay footage to announce match times and direct viewers to the livestream. shared via instagram, it served as a high-impact way to generate awareness, celebrate the invite, and boost viewership for our match against teams like sdsu and occidental.
a high-energy recap video for hypetown, a student life event combining local vendors, music, and gaming. this video focused on showcasing the crowd, our esports student-athletes, and the overall atmosphere with stylized motion graphics, fast transitions, and curated music. edited to create FOMO and celebrate student turnout, the reel helped close out the campaign and build anticipation for future collaborations.
a short promotional piece inviting fresno state students to join a casual community night on roblox, featuring the fashion game dress to impress. in the game, players are given a themed prompt, create outfits using in-game assets, and then vote on who matched the theme best. it was designed to promote inclusivity and creativity while showcasing how esports can intersect with casual, social gaming experiences.
a short-form comedic video created for vintage days 2024 that showcases members of fresno state esports humorously claiming they spent “zero” dollars at the event, only for the actual (much higher) amounts to be revealed on screen. the video leaned into irony and relatable humor, edited in a quick-cut, meme-forward style tailored for instagram reels & tiktok. It was a playful way to highlight student spending habits and campus culture while promoting vintage days in a fun and engaging way. the video received 20,000 views, 905 likes, 130 shares, 32 saves, and 20 comments. it reached 11,000 accounts, generated 1,087 total interactions, and helped the account gain 53 new followers.