merch & brand collabs

a concept vinyl and cd design for "k-pop demon hunters", the netflix & sony pictures animation film about k-pop idols who moonlight as demon hunters. this project was created to explore visual storytelling through packaging, genre-informed design, and worldbuilding through music-inspired merch.

this conceptual branding project imagines a real-world partnership between global idol group katseye and beats by dre, reimagining the iconic headphones through the lens of idol fandom, stage presence, and next-gen design.

this collection features a carousel with original merch design concepts inspired by sabrina carpenter's short n' sweet album. from bold statement tees to stylish accessories, each concept blends contemporary fashion trends with personalized touches that resonate with her fanbase.