​ashley.otr
copywriting
i’ve written social media captions, promotional blurbs, and branded messaging for events, esports, and lifestyle content. whether it’s playful, informative, or bold, my copy is always tailored to connect with the intended audience and drive interaction.
looking for journalism content? check out my writing samples.
fresno state esports - event & social captions
wrote captions to promote community game nights, tournaments, and recruitment events. each post was crafted to reflect the voice of the esports org (welcoming, inclusive, and energetic) while clearly delivering key event info. adapted tone for different audiences, from casual players to competitive teams.
the collegian – article blurbs & social headlines
st. jude charity tournament – event copy
wrote short-form copy to promote a gender-inclusive charity tournament benefiting st. jude children's research hospital. included teaser posts, registration reminders, and thank-you messages. combined mission-driven messaging with community excitement to encourage participation and donations.
flourishing fresno – social media captions
crafted captions to promote local events, highlight community stories, and engage the fresno audience. focused on creating concise, informative, and engaging copy that reflects the publication's mission to uplift and inform the community.